Tips on Search Engine Optimization Services. You can hire search engine optimization services to optimize your website for search engines. If you have the money, you should go with the services. You can do it yourself, but it takes time and an understanding of how a website should be. 1. Copy is important in search engine optimization. The keyword copy should be on top in a visible place. The copy should be good and filled with keywords. The domain name should have keywords. Don’t go for the obvious keywords. Ask associates and customers to describe your site. You might get good keywords from their descriptions. The content should preferably be written by a specialist in the subject matter. There should be interesting articles and discussions about the key worded subject matter. The articles don’t have to be long. A hundred to two hundred and fifty words is good. The copy should be kept fresh. This will make people want to link to you. 2. You should manage reciprocal links well. Many links are important; there should be hundreds and even thousands of them. They should go back to the site with different key words in the anchor text. The majority of these links should have high Google Page Rank(PR) , and the links should be on the main page. Reciprocal links are OK to get you started, but the best are high PR one-way links on a page that has no more than forty links on it. You should link to high PR sites with good copy that relate to your site. 3. Measure your optimization methods You can measure how well you are optimizing your site. You can find out who is linking to your site. Go to google and type in the box “link:http://your site” and hit search. This will show the number of sites linked to yours. The Google toolbar gives the page rank of every site so you can judge every site you want to link to. You can also look at your site usage statistics to find out where users come from. The statistics may show what keywords lead to the site. 4. Avoid these tactics: There are search engine optimization tactics you want to avoid. Don’t use shadow domains. This is producing several web sites by using different domain names to falsely increase rank for a site. Don’t use cloaking which is giving a user one page and the search engines another. 5. You should have certain items on your site. Your website should have a very tightly optimized CSS layout or Table Trick. Be sure to have a site map and that all of the pages are linked. There should be an XML feed of the site changes. A Blog is good to have; it can produce an XML feed. 6. Be vigilant about search engine optimization. You could also look at the search optimization techniques of your competitors. See what keywords they use. You should constantly fine tune the position and use of key words. If you use paid listings, try different search engines. Don’t just concentrate on the big ones. You can find out what the search engines are indexing by searching the web address and clicking on the cached page. It’s up to you and your budget if you want to use search engine optimization services or optimize the site yourself. | 
